Your end screen’s performance can even be tracked through YouTube’s analytics section. Using these End Screens as a “mobile friendly” video marketing strategy should help increase mobile conversions. Mobile use when watching videos is extremely high, and not slowing down anytime soon. Because it can be used for mobile viewers unlike the older, and it is more easily added into video, End Screens are a much better option moving forward. Annotations as they exist now do not work on mobile devices.
This feature is fresh, and should be a better use of the Youtube overlay options. You choose where to direct the viewer next. You can add any combination of these elements barring one rule, you must add a video or playlist as one of your End Screens.Įnd Screens drive the viewer to react to your video they are a gateway from the video to your website, product landing page, or another video. You can add up to 4 end screens to drive your viewer’s next actions. The screens will consist of a call to action-Watch our next video! Visit our website! Or Check out our homes! Just to name a few. Now Youtube has created a way to incorporate annotation-like elements, while also give you ultimate control of where your viewer goes next.Įnd screens are mini icons or mini screens that you can place in the last 5 to 20 seconds of your video. They are YouTube’s answer to the question, “Why don’t my annotations work on mobile?” And YouTube’s response to the fact that Interactive Cards are not reaching the conversion numbers that were expected when the tool was first released.
This Youtube tool will make your videos look more professional, and keep viewers watching. YouTube just released an exciting new tool called End Screens.
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