Founded in 2011, SmartAsset is based in New York and funded by Y Combinator, Javelin Venture Partners, North Bridge Venture Partners and many others. JBoston J Cooley advised SmartAsset, a technology company that connects consumers to financial advisors, on its 110 million Series D financing round, which brings its valuation to more than 1 billion. SmartAsset was named to Y Combinator's list of Top 100 Companies of all time, Forbes' list of America's Best Startup Employers in 2020 and named 2021 Best Financial Planning Technology Company in New York by Wealth & Finance International. SmartAsset's platform currently helps answer 79 questions including those related to life-changing financial decisions like home buying, going back to school, retirement planning and more. Reaching more than 100 million people each month through its educational content and personalized calculators and tools, SmartAsset's mission is to help people make smart financial decisions. SmartAsset is the web's go-to resource for financial advice that powers SmartAdvisor, the largest marketplace connecting consumers to financial advisors and financial products. New York, NY Type Privately Held Founded 2012 Specialties Financial Modelling, Personal Finance, Money, Financial Advisors, Retirement, Content, lead gen, and client acquisition Locations Primary. SmartAsset Raises 110M in Series D Funding Valued at Over 1 Billion USA Published on JSmartAsset, a NYC-based online platform for financial advice connecting consumers with. The financing round was led by existing investor TTV Capital with participation from Javelin Venture Partners, Contour Venture Partners, Citi Ventures, New York Life Ventures, North Bridge Venture Partners, and CMFG Ventures. SmartAsset, the web's go-to resource for financial advice connecting consumers with financial advisors, today announced that it has closed a $110 million Series D round, valuing the company at over $1 billion. NEW YORK- ( BUSINESS WIRE )- SmartAsset, the web’s go-to resource for financial advice connecting consumers with financial advisors, today announced that it has closed a 110 million Series D.
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